Move Solutions has recently expanded into new markets and they needed a new digital home. Before they were solely focused on wireless sensors and a cloud platform for structural health monitoring of bridges, tunnels, and buildings. Now they are expanding their data platform into monitoring assets like machinery, tubes and other industrial structures.

Its clients are infrastructure operators, public administrations, and engineering firms, so their sales team deals with long sales cycles, regulated decisions, and a lot of technical reviewers.

The site had to support both sales and content marketing across three languages. It also had to maintain its current content marketing focused on infrastructure, but leave space for the new positioning.

The result is a site built for two audiences. Asset managers find general information about what data can be used on MyMove, how flexible the platform is and how it help to remain compliant. Engineers find sensor specifications, separate pages for more advanced tools, and case studies.

A multilingual technical blog and SEO work on product pages bring in organic traffic (which has increased considerably in recent months), and the sales team has personalised pages for new prospects.