Traction & Market
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Is your startup ready for a website?
12 questions to find out if it's the right time to invest in brand and website. Estimated time: 2 minutes.
Domanda di approfondimento
Has anyone on the founding team previously taken a B2B product from launch to 10+ paying customers?
Do you already have paying customers?
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Do you have investors or customers in testing phase?
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Has anyone on the founding team previously taken a B2B product from launch to 10+ paying customers?
Do you have at least one acquisition channel (outbound, content, referral, events) that brings you leads predictably, not sporadically?
Have you already said no to at least one type of customer that isn't your ideal target?
Do you know what constraints your ideal customer has in the buying process? (e.g., do they need approval from a technical team, legal, or CFO?)
Does your sales process already include a moment when you send written materials to the prospect (email, deck, one-pager)?
If I asked you to send me 3 screenshots of competitor websites or companies you admire, could you do it in 10 minutes?
Is it possible that in the next 3–6 months your startup will pivot and the ICP will change completely?
Would investing €6,000 in a website now take away budget from ads, trade shows, or other customer acquisition activities?
Do you have time available for 6 weeks of copywriting, style, and branding review? One of you will need to dedicate 2–3 hours per week to review deliverables and approve them on behalf of the entire team.
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12 questions to find out if it's the right time to invest in brand and website. Estimated time: 2 minutes.